WHY DO WE AGE?
Skin ageing is a natural process. One of the reasons is loss of natural Q10 in our skin cells.
WHAT IS Q10?
It's a natural part of the skin. It helps the skin to produce the energy it needs to stay healthy. It also defends the skin from free radicals.
WHAT ARE FREE RADICALS?
Free radicals damage skin and are the main cause of visible ageing. The problem is that as you get older, your body produces less and less Q10.
We use Q10 because it's so much better to give something back to the skin that it already uses naturally, than something that doesn't belong to it.
IS Q10 PLUS CLINICALLY PROVEN?
The short answer is yes. The long answer is that at NIVEA we have been researching the effect of Q10 on skin ageing for over 25 years, with thousands of scientific studies, and we found an anti-ageing treatment that works with the skin's natural processes.