SAY GOODBYE TO DARK MARKS WITH THE #1 ANTI-DARK MARKS SERUM

SAY GOODBYE TO DARK MARKS WITH THE #1 ANTI-DARK MARKS SERUM

THE POWER OF LUMINOUS630

STARTS WORKING FROM DAY 1

Perfect & Radiant Luminous630 Anti Dark Marks Serum has proven efficacy in targeting the root cause of the three major types of dark marks - sun exposure, ageing and hormonal changes such as during pregnancy or menopause. All three can trigger a melanin imbalance, leading to the same result: the appearance of dark marks on the face that can last up to 10 years.

Vitamin C formulations are ineffective in clearing dark marks. The World’s #1 Anti-Dark marks serum uses dual action that lightens the marks and reduces their reappearance, giving you visible results in just 2 weeks.

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EFFECTIVENESS

VISIBLE RESULTS IN TWO WEEKS AND 2 TIMES EVEN-TONE EFFICACY

4 weeks

Day 1

Treatment of the root cause of dark marks begins.

8 weeks

2 weeks

Marks are visibly lightened



12 weeks

12 weeks

71% Dark spots reduction,

*with regular usage; self grading, 12 weeks study with LUMINOUS630 Advanced Treatment Serum, 1 million women



SCIENCE

THE BREAKTHROUGH INGREDIENT

LUMINOUS630


LUMINOUS630 is the result of 10 years of meticulous research. Our NIVEA scientists gave themselves the challenge of a lifetime: to recreate the human enzyme that produces the pigment melanin. Based on this they tested more than 50.000 possible active ingredients in different optimization rounds and the molecule number 630 was the most successful one in balancing the pigmentation production and thereby reducing dark spots.


LUMINOUS630 WORKS AT CELLULAR
LEVEL WITH A DUAL-ACTION

LUMINOUS630

PRODUCTS

THE LUMINOUS630 ANTI DARK MARKS ROUTINE

PERFECT & RADIANT LUMINOUS630 ANTI DARK MARKS SERUM

The serum combines the breakthrough ingredient LUMINOUS630 in its highest concentration with vitamin E and cell-activating hyaluronic acid*. It delivers NIVEA’s highest efficacy in treating dark marks with a dual-action – reducing dark marks while preventing their reappearance with regular usage. For even and luminous skin, with visible results in 2 weeks.

With a soft texture and lightweight formula, the serum absorbs quickly into the skin. It's gentle on the skin and is recommended for all skin types including sensitive skin.


PERFECT & RADIANT LUMINOUS630 ANTI DARK MARKS DAY CREAM SPF50 TRIPLE PROTECTION

The Day Cream protects existing marks from getting darker and prevents their reappearance. It also prevents from photoageing while moisturising the skin. It combines the innovative LUMINOUS630 with an SPF50, cell-activating Hyaluronic Acid* and vitamin E. It mattifies the skin.

Gentle to the skin and recommended for all skin types including sensitive skin.

*in-vitro


APPLICATION

DAILY ROUTINE FOR LUMINOUS SKIN

IN THE MORNING

Cleanse your skin and apply first the Perfect & Radiant LUMINOUS630 Anti Dark Marks Serum before using the Perfect & Radiant LUMINOUS630 Day Cream SPF50 Triple Protection.

IN THE EVENING

Apply Perfect & Radiant LUMINOUS630 Anti Dark Marks Serum on the entire face as the first step of your evening skin care routine right after cleansing.

Apply products with Luminous630 max. 4 times per day.

FAQs

ASK THE SCIENTISTS

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What are dark marks and how do they appear?

Dark marks on the face are the result of an unbalanced melanin production.
Melanin is a natural pigment present in our skin, and is responsible for every person’s natural skin color. However, various factors can over-excite the production of melanin, which accumulate within the skin and become visible on the face as dark maks and uneven skin tone.

Although there is a genetic disposition to dark marks, there are different reasons why they appear:

 

  1. The first and most common is sun exposure. When exposed to the sun, the skin naturally produces melanin, which sometimes can be unevenly spread.
  2. As we age, melanin production in our skin also becomes less accurate and can results in the formation of marks.
  3. Hormonal imbalances, for example during pregnancy or menopause, can trigger an overproduction of melanin.
  4. Finally, marks can appear as a mark after skin inflammation, for example acne.

What is LUMINOUS630 and how did you discover this ingredient?

At NIVEA, we are obsessed with skin and we always look at skin biology to understand how to fulfill our consumer’s needs.

When approaching dark  and uneven tone, we did the same: we know that marks are the result of melanin imbalance. So we looked more closely at the root cause for marks: the enzyme responsible for melanin production.

It took us 10 years of research to find the breakthrough ingredient LUMINOUS630. First, we recreated the human enzyme that produces melanin in our lab, on which we tested more than 50.000 molecules. After multiple optimization rounds, the molecule number 630 was the most successful one in balancing the pigmentation, and therefore reducing spots! 630 was our lucky number, we wanted to keep it in the name. That’s how our breakthrough ingredient LUMINOUS630 was born.

 


Is LUMINOUS630 safe to use and effective?

Our priority at NIVEA is not only that our innovations are working, but also that they are safe for the skin. LUMINOUS630 is no exception and went through intensive testing procedures after its discovery.

We first tested the ingredient‘s compatibility on cell cultures in our lab, where we could prove, that Luminous630 is mild to skin cells. The efficacy outperformed our expectations.

After very vigorous safety evaluation, we then tested the ingredient on human volunteers. The clinical studies proved the outstanding efficacy on dark marks!

Finally, we conducted a study over our consumers with the LUMINOUS630 ANTIMARKS Advanced Treatment Serum and received amazing feedback:
91% „the product helps to provide me a spotless skin“
100% „The product is well tolerated by my skin“
100% „I want to make this product a fix step of my face care routine“
LUMINOUS630 is an anti-spot ingredient that is both: suitable to be used every day & being highly effective.

What is LUMINOUS630 and how does it work?

LUMINOUS630 is NIVEA‘s latest breakthrough discovery! It is our patented ingredient specifically designed to safely treat and prevent dark marks.

 

LUMINOUS630 works at cell-level, targeting the root cause of the issue with a dual action:
1. It works on existing melanin agglomerates to lighten the marks
2. With continuous usage, it regulates melanin production to prevent the appearance of new ones

We performed clinical studies on the Advanced Treatment Serum, checking the skin after 4 weeks, 8 weeks and 12 weeks and it proved the outstanding efficacy of LUMINOUS630:
1. In 2 weeks marks are visibly lightened
2. In 12 weeks mark intensity is reduced by up to 71%
3. Continuous improvement overtime with regular usage





Can LUMINOUS630 be used by men?

Yes LUMINOUS630 can be used by men without any issue.


What is the order of product application in the routine?

In general, the application of products in a skincare routine goes from lightest texture (e.g. toner) to richest texture (e.g. cream).

In the case of LUMINOUS630  routine, the order would be as followed:

  • Morning: Serum, Day Fluid, Eye Cream
  • Night: Serum, Night Cream, Eye Cream

Please note that max. 4 products containing LUMINOUS630 should be applied per day, therefore consumers should pick and choose the products and routine that fit best to their needs.

Do darker skin tones also suffer from dark spots, and does LUMINOUS630 also work on them?

Dark spots can be caused by various factors like sun, genetics, hormonal changes, skin inflammation, whereas sun is the most important factor and therefore all skin types can be affected by dark spots. The genetic predesposition is important as darker skin types tend to have a somewhat greater tendency to develop pigmentation spots. The spots are not only visible earlier and more clearly, they also fade more slowly towards winter.

LUMINOUS630 is effective at reducing dark spots on all skin tones, including darker phenotypes.