Woman outdoors holding a round blue tin of NIVEA Creme beside her cheek, with trees and blue sky behind

Packaging with
PURPOSE

Summary

Packaging is being redesigned to be lighter, refillable, and recyclable—because reducing waste starts with smarter design.

Why responsible
Packaging matters

Hand holding a round blue tin of NIVEA Creme outdoors against a clear blue sky with blurred foliage below

Our responsibility doesn't end at the shelf. By increasing the use of recyclable, refillable and reusable packaging, we are continuously working to further improve our packaging and support a more circular use of materials.

Soft blue gradient background with subtle cloudy white swirls and a lightly textured appearance

What we are
DOING

We design with circularity in mind—prioritizing materials that can stay in the loop.

White tube and box of NIVEA Refreshing Day Cream SPF 15 with aloe vera and hyaluronic acid, for normal skin

Lighter packaging

We continuously review our packaging to identify opportunities for improvement. One example is the redesign of selected tube caps, which use up to 40% less plastic compared to the previous cap design while increasing the use of recycled material.
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Three NIVEA eye make-up remover bottles in pink, light blue and dark blue, each marked 96% recycled bottle

Recycled material

Our NIVEA eye make-up remover range includes products in bottles with 96% post-consumer recycled plastic, helping to give existing plastic a new life.
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Green and blue 500 ml refill pouch of NIVEA Creme Soft shower gel with almond oil, marked 65% less plastic

Refill solutions

Refill solutions can help reduce packaging material. That's why we are introducing refill options for selected products and markets where available.
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Hand holding a white tub of NIVEA Soft Daily UV moisturizing cream with SPF 15 against a blue sky

On-pack labelling

Clear recycling instructions help customers dispose of packaging responsibly.
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Packaging with PURPOSE

Summary

Why responsible Packaging matters

What we are DOING

Packaging with
PURPOSE

Why responsible
Packaging matters

What we are
DOING