Privacy Policy

1. Institution responsible

The institution responsible for collecting, processing and using personal data within the meaning of the Federal Data Protection Act (BDSG) is:

Beiersdorf East Africa Limited
P.O Box 78273-00507 Viwandani,
Serem-Sasio Road, Off Lunga Lunga Road
Nairobi, Kenya

E-mail: Nivea.Kenya2@Beiersdorf.com
Telephone: +254 730186000
Fax: +254 730186888

The purpose of this data privacy statement is to provide you with information concerning the collection, processing and use (hereinafter referred to as "use") of personal data. You can find out here how to oppose the use of your personal data in accordance with the applicable data privacy.

2. Collection and use of personal data

Personal data is information that identifies you, such as your name, e-mail or postal addresses. Beiersdorf does not collect personal data from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey, competition or sweepstake, ordering samples or brochures, or requesting for information) and consent to its use.

We store, use, or transfer your personal data only accordingly to your consent and to the extent – with respect to content and time – needed in each specific case, e.g. to respond to your questions or concerns, to fulfill your requests or to inform you about the results of a competition or sweepstake.

In order to do this, it may be necessary for Beiersdorf to transfer personal data to other companies within the worldwide Beiersdorf group or to external service providers for further data processing. Service providers may, for example, be commissioned in the context of shipping goods, distributing advertising material or in the scope of competitions. Beiersdorf requires that these parties agree to process personal data based on our instructions and in compliance with this data protection notice. 
Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. Beiersdorf guarantees that it will not sell or lease your personal data to a third party. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests.

a. Creating a user profile based on the NIVEA customer account
    “I am in agreement with a user profile being created to compile personalised content. I have read the data privacy statement. This consent can be revoked at any time.”*


    *Sample consent

If you have agreed to a user profile being created using the sample declaration shown in the above box, we will use your data in the following ways:

As a registered NIVEA customer, you have the opportunity to order from our webshop more rapidly and conveniently. When you register we will furthermore set up a user profile for you, in which all your previous and future activities on our website will be compiled (participation in prize draws, subscribing to the NIVEA newsletter, orders from the webshop, ratings submitted etc.). Your personalised user profile provides us with the opportunity to be able to offer you highly individualised content concerning our products and services. The components and content of your user profile are visible for you at all times. As a registered user you can also submit ratings on our products. In that respect, we will display your first names and the rating you submitted.

 b. NIVEA Newsletter
    “Yes, l would like to receive the NIVEA newsletter. I have read the data privacy statement. This consent can be revoked at any time.”*


    *Sample consent If you have subscribed to the NIVEA newsletter and have agreed to the declaration shown in the above box, we will use your data in the following ways: The NIVEA newsletter contains news, offers and other information from NIVEA or other brands of Beiersdorf (e.g. Labello, 8x4) and Beiersdorf Hautpflege GmbH (hereinafter referred to as “NIVEA Haus”). In the NIVEA newsletter you will receive individualised advertising about our products or services, or proposals for participating in campaigns such as prize draws or product tests.

By registering for the NIVEA newsletter you declare that you are in agreement that, in order to put together a personalised compilation of news, offers and other information for the NIVEA newsletter and deliver this to you, we evaluate your purchasing and clicking patterns on our websites so that we can compile a newsletter for you that is customised in line with your requirements and interests. Your details are also saved and used for market research and promotional purposes. For this purpose we will only contact you by e-mail. Finally, we will also use your data to analyse and improve the effectiveness of our websites. 

Should you no longer wish to receive the NIVEA newsletter, you can opt out from receiving the newsletter at any time and accordingly unsubscribe from it. To do that, please click on the link included in every newsletter. You will then be taken through the unsubscribing process, or you can send us your revocation of consent to receiving the newsletter (opt out notification) by 

    e-mail

Should you no longer wish to receive the NIVEA newsletter, you can opt out from receiving the newsletter at any time and accordingly unsubscribe from it. To do that, please click on the link included in every newsletter. You will then be taken through the unsubscribing process, or you can send us your revocation of consent to receiving the newsletter (opt out notification) by

    e-mail


c. NIVEA FOR ME (customer loyalty programme)
    “Yes, I want to take part in the NIVEA FOR ME programme and thus receive the personal customer magazine, product samples, special offers and further information by e-mail and/or by post. I have read the terms and conditions of participation and the data privacy statement. This consent can be revoked at any time.”*


    *Sample consent If you wish to take part in the NIVEA FOR ME loyalty programme and have agreed to the sample declaration shown in the above box, we will use your data in the following ways: NIVEA FOR ME, the NIVEA world of experience, is specially orientated towards the requirements of women. By taking part you will receive the personal customer magazine, product samples and special offers from NIVEA and other brands of Beiersdorf (e.g. Labello, 8x4) and Beiersdorf Hautpflege GmbH (“NIVEA Haus”) regularly by e-mail and/or by post. By registering, you declare that you are in agreement with your details being saved and used for market research and promotional purposes. We can then send you individualised advertising about our products or services, or invite you to take part in campaigns such as competitions or product tests. For this purpose, we will contact you via those channels of communication that you specify to us in connection with your consent to being contacted, such as by e-mail, if you provide us with your e-mail address. Finally, we will also use your data to analyse and improve the effectiveness of our websites. Should you no longer be interested in NIVEA FOR ME, you can unsubscribe at any time. For this purpose, please log in to your customer account and carry out the deregistration process, or send us your revocation of consent to take part in NIVEA FOR ME (opt out notification) by
e-mail.
 

         d. Chatbot (loyjoy)

This website provides the feature to get in a personalized dialog with us. With our chatbot you can participate on surveys or sweepstakes and order the newsletter or become part of the loyalty.         program. We therefore collect various communication/interaction data as provided by you. This gives us also the possibility to analyse the data and to evaluate them for statistical purposes.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract                             processors (e.g. hosting, processing service providers) in accordance with the required purposes (to carry out the chatbot and the demanded service (e.g. newsletter) etc.). Main service provider is Loyjoy GmbH, Muenster Germany. Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers or they are (additionally) EU-U.S. Privacy Shield certified. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en. 


The chat dialogs within the chatbot will be automatically deleted after 48 hours. The user has the possibility to delete the data earlier within the chatbot menu and to use further privacy rights.                   Depending on selected purposes (sweepstake, surveys, newsletter etc.) the data retention periods as mentioned in the corresponding context applies (see below). 

Cookies used: Type b. More information can be found in the "Cookies" section

Cookie lifetime: up to 24 months (this applies only to cookies which have been set by this website) 

Legal basis: Art. 6 (1) f GDPR (using an innovate tool, to get easier in touch with us as well as statistical analyses)

 

3. Period of time for which your data is stored

The data provided by us will only be stored by us as long as is necessary for fulfilling the respective purpose for which you have transmitted your data to us, or for complying with statutory provisions.

If you have given us your express consent to use your personal data for promotional purposes (subscribing to the NIVEA newsletter or to NIVEA FOR ME), we will use your data for such purposes until such time as you revoke your consent. You may revoke the consent granted by you at any time with effect for the future. 

4. Protection of your data when ordering and paying in the online shop

If you order products in our webshop either as a guest or a registered user, your personal data will only be transmitted in encrypted form. The payment processing is also in line with the highest security requirements. All data is transmitted encrypted, and is thereby protected from unauthorised access by third parties. Your credit and debit card data will, moreover, be processed and stored in accordance with the most stringent security requirements in the credit card industry, i.e. the Payment Card Industry Data Security Standard (abbreviated to “PCI DSS”), by the certified Payment Service Provider ConCardis GmbH (with registered office in Germany).

If you have decided on PayPal or immediate bank transfer as your method of payment, you declare that you are in agreement with your order data being gathered by PayPal (Europe) S.à r.l. et Cie, S.C.A. (with registered office in Luxembourg) or by Sofort AG, (with registered office in Germany) and processed for the purpose of handling the payment processing. The data privacy statements of the respective payment service providers shall apply.

If you have decided on giropay as your method of payment, you declare that you are in agreement that the IBAN and BIC data entered by you is transmitted to giropay GmbH (with registered office in Germany) in encrypted form for the purpose of handling the payment processing. The data transmitted will then be processed by giropay GmbH for this purpose. In such a case, the data privacy statement of the payment service provider shall also apply.

5. Limited passing on of data

When processing your request, it may be necessary for Beiersdorf to pass on your personal data to other affiliated companies within the Beiersdorf Group or an external service provider, also in respective European countries outside the EU, that exclusively act on our behalf. Such service providers may, for example, be commissioned with sending you product samples, distributing promotional materials or handling competitions or your order placed at our webshop, e.g. the shipping of the goods. Beiersdorf requires all affiliated companies within the Beiersdorf Group and its external service providers to keep your personal data exclusively in line with our specifications, and in compliance with this data privacy statement, as well as the statutory requirements on order data processing.

Furthermore, if you make an appointment with NIVEA Haus on our website, we will transmit your data that is required for that purpose to our 100% subsidiary, Beiersdorf Hautpflege GmbH, which operates NIVEA Haus, in accordance with the standards of this data privacy statement and the corresponding statutory regulations. Your data will only be saved and used for the purpose of your appointment.

Otherwise, we neither pass on personal data to third parties without your permission nor do we sell or lease data. We do, however, reserve the right to disclose information about you if we are legally obliged to do so or if we are requested to hand it over by legitimately acting authorities or criminal prosecution institutions.

6. Information saved automatically when you visit our websites/use of cookies

Cookies are used on our websites. Cookies are small units of data stored on the hard drive of your computer by your browser.
  1. COOKIES
  2. To facilitate the use of our website, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our website. We use cookies to better understand how our website is used and to allow improved navigation. Cookies help us determine, for example, whether a page on our website has already been viewed. Cookies may also tell us whether you have visited our website before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored.

Cookies for use-based online advertising

    We reserve the right to also use information that we have obtained by means of cookies from an analysis of the usage behaviour of visitors to our websites to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this, because we show you advertising or content which, based on your user behaviour, we have reason to assume matches your interests, and you are therefore shown less randomly scattered advertising or certain content that could interest you less. We as a company have voluntarily subjected ourselves to self-regulation of the German Data Privacy Council for Online Advertising (DDOW). You can find the self-regulatory code applicable to us and further information at this link:
www.meine-cookies.org/ddow.html
    .

Here is how you can prevent cookies from being stored on your hard drive and/or delete them

    You can set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s operating manual. You will find an explanation in words and pictures for the web browsers Firefox, Microsoft Internet Explorer and Google Chrome at this link:

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