Our commitment against animal testing
NIVEA respects nature – from the natural functions of our skin to all the planet’s creatures.
Already for many years now we actively invest in the development of alternative test methods to be able to validate the good tolerability and effectiveness of NIVEA products. We continue our drive for better alternatives that may replace animal testing globally.
One of the leaders in cosmetics research, NIVEA has a strong history of collaboration with more than 50 partners worldwide, investing in alternative, cruelty-free testing approaches for safe risk assessment. In the past 35 years, important advancements in the development of new alternative methods have already been achieved. Some of these methods gained international acceptance by the OECD – and the development of further methods are in the process. For example, Beiersdorf fosters the development of so-called “organ-on-a-chip” technologies. These systems integrate several human cell and tissue types and emulate the human biology at a small scale, extending the options to assess possible effects on the human body in vitro to ultimately ensure safe products.
On the global scale, we work towards the acceptance of established alternative test methods everywhere. Some countries, including China, still require animal testing for certain cosmetic product categories. We aim to convince the Chinese authorities that these tests are unnecessary and can be replaced by alternatives without compromising consumer safety.