Dry Skin Care:
HOW TO NOURISH AND PROTECT YOUR SKIN
Symptoms Of
DRY SKIN
Dry skin can show up in a variety of ways, and recognising the signs early makes it easier to care for your skin effectively.³ Common symptoms include:
- Tightness: Skin may feel taut, especially after cleansing or exposure to water.
- Rough or flaky texture: The surface of the skin can feel uneven, dry, or flaky.
- Dullness: Reduced natural oils can leave the complexion looking lacklustre or tired.
- Itchiness or irritation: Dry skin may feel itchy, sensitive, or be prone to redness.
- Fine lines: Lack of moisture can accentuate Fine lines and make the skin appear less smooth.
7 Common Causes Of
Dry Skin ON THE FACE
Dry skin develops when the skin’s natural protective barrier does not retain enough moisture. This often happens when the production of natural oils, also known as sebum, is reduced or disrupted.⁴ While dry skin can affect anyone, it is usually influenced by a combination of environmental exposure, daily habits, and natural biological changes.
1. Environmental Factors
External conditions play a significant role in skin dryness. Cold temperatures, wind, and low humidity can draw moisture away from the skin, leaving it feeling tight or uncomfortable. Indoor heating and air conditioning may further reduce moisture levels in the air, which can weaken the skin barrier over time.⁵
Sun exposure can also impact the skin’s natural defences, as UV rays may compromise barrier function and contribute to moisture loss.⁶ Over time, this can make the skin feel tight, rough, or less resilient. Even frequent air travel, where cabin air is particularly dry, can leave facial skin feeling dehydrated and less supple.
6 Ways to Help Avoid
DRY SKIN ON THE FACE
Caring for dry facial skin is about gentle daily habits that help maintain hydration, comfort, and resilience.
- HydrationDrinking enough water supports overall skin health and can help prevent dryness. Well-hydrated skin feels soft, comfortable, and retains its natural elasticity.¹⁷
- Gentle Cleansing
Choosing mild cleansers that remove impurities without stripping the skin’s natural oils can help maintain hydration and comfort. Over-cleansing or harsh scrubbing can worsen dryness and disrupt the skin’s protective barrier. For daily care, NIVEA Sensitive Cleansing Milk, enriched with dexpanthenol and grape seed oil, gently Cleanse and removes impurities while helping to keep dry or sensitive facial skin soft and comfortable.¹⁸
- Moisturising
Applying a daily Moisturize helps lock in hydration, strengthen the skin’s natural barrier, and keep skin soft and smooth. For Long-lasting moisture, look for ingredients such as hyaluronic acid, ceramides, or squalane.¹⁹ NIVEA Caring 48h Day Face Cream SPF15 is enriched with argan oil and hyaluronic acid, designed to provide long-lasting Nourish, and deliver up to 48 hours of moisture
- Avoid Hot WaterLukewarm water is kinder to the skin than hot water, which can strip away protective oils and leave the face feeling tight or uncomfortable.²⁰
- Protective Clothing and EnvironmentDuring cold, windy, or dry weather, Protect your face with scarves and limit prolonged exposure to indoor heating or air conditioning, which can remove moisture from the skin.⁵
- Balanced LifestyleA nutrient-rich diet, adequate sleep, and effective stress management all contribute to your skin’s natural Repair processes. Supporting overall well-being helps the skin appear smoother, more radiant-looking, and comfortable throughout the day.⁹
Step-By-Step Skincare Routine For
DRY SKINA consistent, structured routine with products designed for dry skin can help maintain comfort and hydration. The following routines use carefully selected NIVEA products to support skin that feels soft, Nourish, and healthy-looking.
Step 1: Cleanse
Gently Cleanse the skin removes dirt, excess sebum, and impurities while maintaining its natural moisture balance. Using a mild, hydrating formula enriched with Nourish oils helps smooth and care for dry skin, leaving it soft, comfortable, and primed to absorb hydration effectively in the next steps.
Step 2: Serum
Serum contain concentrated active ingredients that target specific skin concerns such as wrinkles or dryness. Apply NIVEA Q10 Anti-Wrinkle Collagen Expert 3-in-1 Repairing Serum, which helps reduce the appearance of wrinkles and supports skin elasticity. Designed for mature skin and dermatologically approved, it is enriched with Q10, Peptides Peptides, and ceramides to help leave the skin feeling smoother, firmer, and comfortably hydrated.
Moisturising locks in hydration and strengthens the skin’s natural barrier, keeping it soft, supple, and Protected throughout the day. Use NIVEA Q10 Anti-Wrinkle Collagen Expert Day & Night Facial Butter, a rich, buttery texture that melts into the skin while Peptides and ceramides support the skin’s structure and help lock in hydration.
The delicate eye area requires targeted care to reduce puffiness, eye wrinkles, and dryness while maintaining softness. Apply NIVEA Q10 Anti-Wrinkle Power Firming Eye Cream morning and evening. Powered by Q10, creatine in skincare, and hyaluronic acid, it helps reduce Crow's feet, smooth wrinkles, and keeps the skin around the eyes feeling soft and comfortable.
Daily sun protection helps defend the skin against UVA/UVB rays and visible light, which can contribute to premature skin ageing. Apply NIVEA UV Face Anti-Age Q10 Cream SPF 50 as the final step in your morning routine. Enriched with Q10, it helps Protect and Moisturize the skin, supporting a smoother, more comfortable complexion. Its Lightweight formula is designed for Normal skin to dry skin and is suitable for everyday use.
Men's Skincare Routine For
DRY Facial SKIN
Morning Routine
Step 1: Cleanse
Start by removing overnight buildup while maintaining the skin’s natural balance. Use NIVEA MEN Sensitive Face Wash, a Gentle formula, non-drying formula that removes impurities while providing fivefold protection against irritation, dryness, Redness, tightness, and itchy skin.
Step 2: Shave & Soothe (Optional)
If shaving, follow cleansing with NIVEA MEN SENSITIVE AFTER SHAVE BALM, a Caring, 0% alcohol formula that Calms and soothes irritation instantly and helps alleviate Redness and dryness and tightness after shaving, while helping to strengthen the skin barrier for lasting comfort.
Step 3: Moisturise & Protect
One of the most important steps in caring for dry skin is Moisturize and Protect it. Apply NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 to help keep skin hydrated and comfortable throughout the day while providing SPF30 protection and 3x protection against UVA/UVB rays, blue light effects, and pollution effects. The formula contains VitaminPRO Complex (vitamin e and Provitamin B5) and delivers an Immediate effect moisture boost with a Non-greasy, Lightweight, Fast-absorbing texture for daily comfort.
Evening Routine
Step 1: Cleanse
Cleanse the skin using NIVEA MEN Sensitive Face Wash to gently remove impurities while providing fivefold protection against irritation, dryness, Redness, tightness, and itchy skin.
Step 2: Serum
Serum deliver concentrated ingredients that support hydration and help maintain a more resilient, comfortable complexion. UseNIVEA MEN Anti-Age Power 2 IN 1 Serum, a Fast-absorbing formula that may help reduce dark spots, age spots, and deep wrinkles while keeping the skin hydrated and feeling Revitalize.
Step 3: Eye Care
The delicate skin around the eyes is prone to puffy eyes, eye wrinkles, and dryness, so targeted care helps maintain softness and firmness. Use NIVEA MEN Hyaluron Anti-Age Eye Cream to reduce eye bags, firm the skin, and smooth wrinkles while keeping the area hydrated and comfortable.
Step 4: Moisturise
Finish with NIVEA MEN Sensitive Intensive Face Cream to provide 48h moisture and all day relief from 5 signs of irritation. It helps leave skin feeling soothed, hydrated, and comfortable overnight.
