NIVEA has over a century of experience when it comes to beauty and skin care. Our goal in 1911 – to provide better skin care for everyone – hasn’t changed, but our range of products has expanded dramatically.
25 years ago, a team around Franz Stäb one of NIVEA’s leading biologists, started researching substances that make lasting changes to the skin. They first looked into substances that occur naturally in the body, one of which was Q10. Their research led them to discover that Q10 benefits the skin in a truly amazing way. It exhibits a unique double function in our skin by enhancing the energy production of skin cells and at the same time helping to prevent free radicals from damaging cells and causing aging skin.
In 1998, the first NIVEA anti-aging cream with Q10 came to the market and was highly praised for its effectiveness in smoothing out the appearance of wrinkles. Now, the benefits of Q10 can be found all across the NIVEA Q10 Plus product range.