My anti-ageing secret? Care with Q10!

Coenzyme Q10, or just Q10, is naturally produced in the body and makes an important contribution to the function of all the body’s cells. The coenzyme, similar to a vitamin, is present in the whole body and can support numerous processes essential to life. In particular, Q10 is necessary in cell energy production in the mitochondria. It also acts as an antioxidant to ward off free radicals both inside and outside the cells. Free radicals accelerate skin ageing and damage the cells. In addition, Q10 is found in cell membranes and the lipids on the skin’s surface, where it also fulfils its important task as an antioxidant. Q10 can protect the skin from damage caused by UV rays.

The result of NIVEA research 

All NIVEA products are the result of a combination of a highly developed innovation culture and over a century of Beiersdorf’s competence in skin research. The NIVEA research team has been hot on the trail of the effects of Q10 for almost a quarter of a century. Our scientists have been intensively examining the role of the coenzyme Q10 in human skin and have been integrating it into skin care products since as far back as 1998. To this day, Q10 products are in demand around the world: a jar of NIVEA Q10 is sold every two seconds.

• The American scientist Frederick L. Crane discovered the coenzyme in 1957. 
• The British chemist Peter Dennis Mitchell found out how Q10 works within cells. He received the Nobel Prize for Chemistry for his work on this in 1978. 
• Beiersdorf scientists are the first to research the effects of Q10 on the skin and have been using it in skin care products since 1998.

The innovative NIVEA Q10plus Anti-Wrinkle Serum Pearls contain the highest concentration of the skin’s own active ingredient Q10 in the NIVEA Q10plus Anti-Wrinkle range. For the first time in NIVEA’s history, Q10plus active pearls are combined with a hydrogel to form a highly effective anti-wrinkle serum. This unique, patented formula of Q10, hyaluronic acid and creatine visibly reduces wrinkles and prevents them from reforming prematurely. For smoother, younger-looking skin and a refined appearance.

Always fresh: with active dispenser

The anti-wrinkle power of the serum formula is freshly activated with every use. By pressing on the dispenser, the little pearls burst on their way through the head of the dispenser and combine with the hydrogel into a highly effective serum that soaks into the skin. Ideally, you should apply the NIVEA Q10 plus Anti-Wrinkle Serum Pearls to your face daily, in the morning and evening. They are also ideally suited as a make-up base as they smooth and refine the appearance of the skin.